Modality Expands Content Offering for modalityBODY iPad? App with Three Popular Anatomy Flash Card Products from Lippincott Williams & Wilkins
Modality Expands Content Offering for modalityBODY iPad™ App with Three Popular Anatomy Flash Card Products from Lippincott Williams & Wilkins
Durham, NC (Vocus) August 11, 2010
Modality, Inc. today announced the release of three new premium content sets for use in the modalityBODY App for iPad. Clemente’s Anatomy Flash Cards, Moore’s Clinical Anatomy Flash Cards, and Rohen’s Photographic Anatomy Flash Cards, all published by Lippincott Williams & Wilkins, are now available for In App Purchase via the modalityBODY Store.
The free modalityBODY App allows users to organize, annotate, search and store thousands of medical images and create custom image collections for study and reference.
Users may create their own medical image reference library from world-class, commercially available anatomical and medical imaging atlases and flash cards, as well as clinical case images and notes created by users themselves or drawn from publicly available open source databases.
Images may be annotated with custom labels to identify anatomical structures and mark important features. As images and notes are added to modalityBODY, they are simultaneously added to the app’s local database, which can be searched to locate specific anatomical landmarks and data points anywhere within the user’s entire modalityBODY library. From Image Mode, users may toggle to Page Mode, which displays content as it appears on the printed page, preserve the page layout, tables and contextual notes that the authors, editors and publishers created for the original source materials. Fast access to Google, Wikipedia, and PubMed for additional information on specific structures is available with a network connection.
“Lippincott Williams & Wilkins and Modality have been partners in delivering mobile medical education applications since 2006, and we are excited to expand on this relationship for iPad,” says Susan Driscoll, CEO of the LWW’s Professional and Education Business Unit. “Putting our trusted content on the iOS platform to meet health professionals’ growing technology needs will ultimately result in better trained professionals and improved patient care.”
S. Mark Williams, Ph.D., CEO of Modality, added, “Modality has been designing learning apps exclusively for Apple mobile devices for years, beginning with the clickwheel iPod. The evolution of the user experience over that time has been remarkable, and iPad is a huge step forward for content publishers and software engineers alike. The transformation of LWW’s excellent content for use in modalityBODY, along with our series apps for iPhone and iPod touch, demonstrates the viability of mobile, digital devices as integral education and training tools for health sciences students and professionals.”
The modalityBODY App for iPad is available for free from the App Store on iPad or at http://www.itunes.com/appstore/. A variety of paid and free premium content sets are available for In App Purchase or download from within the app.
For more information on Modality’s complete catalog of health sciences training and reference apps for iPhone, iPod touch and iPad please visit http://www.modality.com.
About Modality, Inc.
Modality is the premier developer of interactive learning, assessment, training and reference apps. Partnering with the world’s leading publishers and content experts, Modality creates mobile user experiences informed by more than a decade of educational technology design. Since the App Store launched in July 2008 Modality has released more than 140 apps for iPhone®, iPod touch®, and iPad™ in partnership with Wolters Kluwer, Elsevier, CSI, McGraw-Hill Professional, Pearson, The Princeton Review, Thieme Publishers, John Wiley & Sons, and Workman Publishing Co., among others. Founded in 2006, Modality is headquartered in Durham, North Carolina. Visit http://www.Modality.com for more information.
About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.
LWW is part of Wolters Kluwer Health (http://www.wkhealth.com/), a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health and pharmacy. Major brands include traditional publishers of medical and drug reference tools and textbooks, such as Lippincott Williams & Wilkins and Facts & Comparisons®; and electronic information providers, such as Ovid®, UpToDate®, Medi-Span® and ProVation® Medical.
Wolters Kluwer Health is part of Wolters Kluwer, a leading global information services and publishing company. The company provides products and services for professionals in the health, tax, accounting, corporate, financial services, legal, and regulatory sectors. Wolters Kluwer had 2008 annual revenues of €3.4 billion ($ 4.9 billion), employs approximately 20,000 people worldwide, and maintains operations in over 35 countries across Europe, North America, Asia Pacific, and Latin America. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Visit http://www.wolterskluwer.com for information about our market positions, customers, brands, and organization.
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